These are just some of the results we have achieved for select clients.
Deepening potential client relationships with compelling content
EHN Canada is a growing network of addiction treatment centres with facilities across Canada. They provide inpatient and outpatient services to those with addictions as well as their families.
Addiction treatment is a highly regulated industry dealing with vulnerable individuals around a deeply sensitive and even “taboo” topic.
EHN needed a partner to create empathetic, high-quality, compelling, and accurate content that would reach a B2C audience of people with addiction and their loved ones.
The goal was to increase the number of phone inquiries to their centres while also nurturing a following of engaged mid and long-term prospects who saw EHN as a trusted authority when they were ready to make the call.
- A redesigned web presence focused on conversion
- Informational “lead magnets” for those seeking treatment for themselves or a loved one
- Email nurture sequences to build further trust and authority
- Video content featuring staff and client stories
- Social media account posting, monitoring, and engagement
- Digital advertising
- Email “newsletter”
INQUIRIES FROM HIGH-QUALITY LEADS
Within three months EHN was receiving 62% more calls from qualified leads per month.
After establishing an Instagram and Facebook account for the client and posting engaging and relevant content, we grew from no reach to a monthly reach of 236,324 on Facebook and 42,570 on Instagram in only three months.
FILLING THE FUNNEL
Within two months of lead magnets being live, EHN went from 0 to over 300 leads on their email list. Because prospects downloaded a piece of content targeted at EHN's ideal customer, these are pre-qualified leads. EHN now has the ability to communicate with these individuals regularly so they are top of mind when a prospect decides it is time to access treatment.
COO, EHN Canada
“SOULO has done a brilliant job getting the word out about the impact we have on the lives of our patients and their families. They took the time to really learn about our enterprise from the inside out. Their ability to turn that knowledge into a compelling story has resulted in a significant increase in interest in our facilities.”
Establishing industry dominance through improved customer experience
The Nova Scotia College of Early Childhood Education (NSCECE) has been training early childhood educators (ECEs) for over 50 years. The College has multiple training programs toward different levels of certification as well as continuing education and fully staffed laboratory schools for student practicums.
Significantly increased competition, lack of dedicated marketing expertise, complex application processes, and reputation challenges, had resulted in falling attendance at NSCECE.
They needed to embrace social media advertising and digital tools and focus on ensuring students felt like valued customers. As they were already in distress, they also needed these changes and their associated outcomes to happen rapidly.
- A revamped digital presence focused on user experience
- Lead magnets
- Email list building
- Email nurture sequences
- Creation of high-quality digital continuing ed program
- Social media ads
- Revised digital application process and guidance
- Presentation training
- Installation of seasoned ECE as an applicant “guide”
REESTABLISHED AS INDUSTRY LEADER
The focus on customer experience from first contact through admission revitalized current programs and created demand for new ones. The success of email list building (from 0 to 2500) often fills NSCECE programs with a series of emails.
Social media ads and content increased the visibility and authority of NSCECE in the industry. This improvement resulted in them being chosen over their largest competitor to receive government funding to pay for 120 additional program seats. This win has more than doubled the number of students they would typically serve annually.
The many process improvements we installed increased the overall operational capacity of NSCECE. For example, NSCECE previously processed 80 applicants per year. However, our revised processes allowed them to process the above mentioned 120 applicants in less than three weeks.
Exec. Dir., NSCECE
“SOULO quickly cut through the complexity of our challenges with ease and delight without drifting from our organization’s mission. In only a few months, they upscaled and modernized our marketing. The results were both fast and dramatic; previously at-risk programs were full and had waiting lists.”
Building business models based in thought-leadership
Led by two practicing doctors, Physician Empowerment (PE) provides live events, online courses, and peer-to-peer learning focused on helping physicians live their best lives. PE’s pillars of Leadership, Practice Management, Wellness, and Financial Literacy, assist doctors with improving their overall well-being.
PE first engaged us to assist them with live event marketing, design, and production several months prior to COVID. When the pandemic hit, their entire business model was turned on its head. We needed to rapidly evolve their business to build a digital following and create sources of revenue that did not involve in-person gathering.
An additional challenge was they were trying to grab the attention of one of the most desirable and therefore expensive to reach demographics: doctors. The cost to engage doctors is driven up by pharma who will pay $250 each to get them on an email list.
- Lead magnets
- Email list-building
- Product development
- Live event production
- Online course production
- Social media advertising
- Partnership management
Using engaging content and a unique ad buying strategy, we built the PE email list to 550 in 12 months at a digital ad spend cost of less than $25 per person. The quality is verified by an unsubscribe rate of less than 0.1%.
HYBRID BUSINESS MODEL
We created quality online courses and webinars to build trust and authority with PE’s audience. In doing so, we created a “value ladder” of offerings that provided physicians with ways to go deeper. At the top is a Mastermind group, where PE is able to charge a significant premium for a product that is low-cost/low-time to deliver.
BACK TO EVENTS
Now that in-person events are returning, we have created a 300-person event focused on financial literacy for physicians. The work we have done establishing PE’s legitimacy has given them access to guest speakers in their space with significant followings. This will result in even higher attendance.
Pres., PHYSICIAN EMPOWERMENT
“Marketing is too narrow to describe the value SOULO Projects has brought to our business. Their comprehensive understanding of an ENTIRE business has enabled our pivot to new revenue models. SOULO’s constant focus on our profitable growth has allowed us to focus on what we love most – caring for our clients.”
Dramatically increasing client speed through sales funnel with process optimization
For over 70 years, the Canadian College of Massage and Hydrotherapy (CCMH) has offered professional training for massage therapists. CCMH has a variety of programs of different length and their grads go on to work either independently or in clinical settings across Canada and the world.
CCMH was under brand new ownership, had no previous marketing apparatus. and a digital presence that was out of compliance with current marketing practices. They needed to quickly attract a significant number of prospects and also increase the speed at which individuals moved from being a prospect to becoming a student.
However, in order to maintain the solid reputation CCMH had in the profession and with employers, these prospects also needed to be high quality candidates who were also likely to succeed as practitioners.
- Revamped website to focus on conversion
- Social media advertising
- Lead magnets
- Email nurture sequences
- Automated application process
- Post-application email guidance sequence
- Sales training
HIGHER NUMBER OF STUDENTS
After only 5 months of working with us, CCMH had more than twice as many students enrolled in their January cohort than ever before. Their Fall cohort, which typically would have 10% of the spaces committed at the top of the year, was already half full.
SPEED THROUGH FUNNEL
Email nurture sequences following lead magnet downloads reduced the average time a prospect took to apply from six months to less than a month. Similarly, automating the application process then following up with an email sequence walking applicants through the various steps reduced the average time to complete by 4X. The sales training we provided admissions also increased their focus and therefore close rate.
We introduced several digital tools that significantly decreased the administrative burden on staff, freeing up their time to focus on relationships with prospects. These tools also provided leadership with a data-based window into staff activity surrounding admissions.
“SOULO created a sincere working relationship that made us feel taken care of. We don’t have to worry about the marketing side of our business anymore; qualified prospects continue to reliably come in month after month. Without our own dedicated marketing team, we couldn’t have done it without them.”
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Halifax/K'jipuktuk, B3K 4X8
We can be found on sacred land in Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaq People.