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Addiction Center Case Study

EHN Canada

Deepening potential client relationships with compelling content

THE CLIENT

EHN Canada is a growing network of addiction treatment centres with facilities across Canada. They provide inpatient and outpatient services to those with addictions as well as their families.

THE CHALLENGE

Addiction treatment is a highly regulated industry dealing with vulnerable individuals around a deeply sensitive and even “taboo” topic.

EHN needed a partner to create empathetic, high-quality, compelling, and accurate content that would reach a B2C audience of people with addiction and their loved ones.

The goal was to increase the number of phone inquiries to their centers while also nurturing a following of engaged mid and long-term prospects who saw EHN as a trusted authority when they were ready to make the call.

THE PROCESS

  • A redesigned web presence focused on conversion
  • Informational “lead magnets” for those seeking treatment for themselves or a loved one
  • Email nurture sequences to build further trust and authority
  • Weekly email newsletter
  • Video content featuring staff and client stories
  • Social media account posting, monitoring, and engagement
  • Digital advertising

THE RESULTS

INQUIRIES FROM HIGH-QUALITY LEADS

Within three months EHN was receiving 62% more calls from qualified leads per month.

SOCIAL GROWTH

After establishing an Instagram and Facebook account for the client and posting engaging and relevant content, we grew from no reach to a monthly reach of 236,324 on Facebook and 42,570 on Instagram in only three months.

FILLING THE FUNNEL

Within two months of lead magnets being live, EHN went from 0 to over 300 leads on their email list. Because prospects downloaded a piece of content targeted at EHN's ideal customer, these are pre-qualified leads. EHN now has the ability to communicate with these individuals regularly so they are top of mind when a prospect decides it is time to access treatment.

CARA VACCARINO
COO, EHN Canada

“SOULO has done a brilliant job getting the word out about the impact we have on the lives of our patients and their families. They took the time to really learn about our enterprise from the inside out. Their ability to turn that knowledge into a compelling story has resulted in a significant increase in interest in our facilities.”